A MAN has died after reportedly jumping from a bridge over the M5 this afternoon.

A motorist called police just after 1.20pm to report a man jumping from the bridge and landing on the hard shoulder.

Ambulance staff tried to save the man but he was declared dead at the scene just after 2pm.

Officers are in attendance at the scene but the death is not being treated as suspicious at this time.

The M5 junction 10 northbound entry slip was closed but has now been re-opened.